Role of organisational behaviour

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Nowadays, information technology becomes more popular on our life. It helps human in many fields such as studying, working so on. Especially, it pushes our economy to new height. So it also makes all technology companies that create and sell technology develop more and more. In list of top technology companies, Apple is known as a strong lion on the technology market.

Apple Inc founded in 1976 by Steve Jobs and Steve Wozniak is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.

Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store, the latter of which is the world’s largest music retailer. Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January, 2014

To have this great success, Apple focuses on not only innovation in manufacturing, building reputation, expanding business market but also promoting effective management to create big and stable supply chain over the world.

Apple sustainability related strategies and issues

With many development years, Apple built a great management system with many good sustainability related strategies and issues.

Role of organisational behaviour

Organizational behavior is concerned especially at Apple Inc. The reason why Apple enterprise is able to keep on developing its excellent operating and management is that Apple builds a mature system of organizational culture, design and structure. Obviously, Apple is an enterprise with a very strong organizational culture which makes employees recognize the shared assumptions, values and beliefs.

Apple encourages its employees actively share their opinions and inspires, which can create an explicit direction for employees’ assumptions, values and beliefs, and behavior. At the same time, this corporate culture allows employees communicate and cooperate easier, and their consensus can be reached easily.

However, only having those outstanding marco-organizational elements is not enough for this large and global enterprise to gain more competitive advantage, as the excellent internal management also is importantly required. Although Apple has successful advantage of quality and numbers of employees, how to manage unavoidable conflict and motivate employees well is a difficult problem for managers.  And it has clever organizational behavior strategy. When Apple faces internal conflict, they always want to achieve peace by deliberating on the common points connecting the two conflicting people or groups. Specially, Apple not only uses this way to manage conflict, but also apply the open confrontation which refers to the conflicting people or groups are allowed to discuss frankly and confront each other unswervingly, as Apple believes the conflicting people or groups are just aiming to help organization to gain the most profit. At the same time, the way of motivate employees in Apple plays a key role for creating a top employee team in the world. Apple always provides clear vision and direction for employees to follow, so that employees can recognize what they need to do clearly.

Unlike other large enterprises, as Apple builds excellent employee relations and communications, which are not limited by the level of employees, employees’ personal vision and opinion can easily communicate with others. Also, Apple is an enterprise which needs so much inspires and creative ideas, so that it need employees to keep on creating. In Apple, if you can provide an outstanding inspire or creation no matter which level of employee you are, you will be the hero in the company. By motivating, employees in Apple always are working in an active and creative status.

Human resource management practices

Human resource management practices at Apple Inc include recruiting, hiring, training and retaining.

HRM recruiting:

Apple has an interest recruitment practice with attracting a collection of eligible candidates for an available post through particular measures like publicity, broadcasts and announcements. It is rather note-worthy that Apple has shown its capability in demonstrating such a cohesive branding know-how all through their commodities, promotion, vending and distributing, assisting clients, and hiring or appointing candidates.

-          Commence Recruitment

The Director of Human Resources at Apple Headquarters in Cupertino completes the following documents before there is an announcement for a position:

• Recruitment request form

• Job description

• Job classification and suggested salary range

• Interview questions

• Test/Skill evaluation tools

• Criteria for evaluating candidates

-          Announcement of Positions

The Human resource department announces the open position and draft advertisements. The job descriptions are circulated to about 340 agencies, universities and organizations. The Hiring Unit has to bear the cost of all other advertising expenses.

- Advertisements

Advertising is a prominent source to build a pool of Candidates:

• Print media – Newspapers: State, national or local; Other: specialist magazines/journals

• Other media – radio, television

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